The Association of Image Consultants International (AICI) officially launched its Civility Counts Project in May, 2009 and has had the month of May declared "International Civility Awareness Month." This event is now officially listed in Chase's Calendar of Events, The Ultimate Go-to Guide for Special Days, Weeks, and Months.

In Ottawa, at the request of the Protocol School of Ottawa, the Mayor has declared

May 17, 2011 "Civility Awareness Day"